There are 10 Ways to increase Instagram followers 增加你的Instagram 粉丝的十个方法

1. Optimize your Instagram account 优化你的ins账户

Before you set out figuring out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the “homepage” to your account.

在你开始研究如何在Instagram上获得粉丝之前，最重要的一步是对你的账户进行充分优化。把你品牌的Instagram个人简历想象成你账户的“主页”。

如果没有简历、图片说明、正确的用户名或个人资料图片，人们怎么知道该账户属于你的品牌？这似乎很明显，但在Instagram上，你的简历和形象有助于形成你的品牌形象。你个人简历中的链接是你吸引Instagram流量的唯一途径，因此优化你的账户至关重要。

如果你不确定要链接到哪里，可以尝试在Instagram帐户上与特定关键字、标签或活动相关的营销或产品页面。链接到你的主页是可以的，但为什么不给用户一个连贯的体验，当从你的简历移动到一个网站？这导致了IG链接登陆页面的流行，该页面承载了指向某个品牌提要上提到的最后几条内容的相关链接，以及有助于引导受众访问这些链接的“生物链接”帖子。

此外，尽可能让你的用户名便于搜索，这通常意味着要接近你的实际品牌名称。如果你的企业名称较长，请将其缩短为你的受众能够识别的名称。不要在你的用户名中添加数字或特殊字符，如果可能的话，将其与你已有的其他社交媒体句柄保持一致。

优化账户的最佳方式是创建并遵循Instagram营销策略。下载我们的免费指南开始吧。分类出版

Instagram for Brands：Instagram营销策略指南发布于

2.保持内容日历的一致性

当你试图在Instagram上吸引粉丝时，最糟糕的事情就是随意发布内容。如果你足够幸运，一开始就有用户跟踪你，你不想让他们忘记他们一开始就跟踪了你。

要解决这个问题，请遵守常规的发帖时间表。通常情况下，品牌每天不应该发布超过几次以避免垃圾邮件，但无论你的节奏如何，都要保持一致。大约有2亿Instagram用户每天都会登录，所以要想把你的网络撒得更广，试着在一整天中发布几次。

事实上，我们对Instagram最佳发帖时间的研究可以精确定位多个行业的最佳发帖时间，或者您也可以关注我们对以下所有主题领域最佳发帖时间的研究：

坚持一个时间表将帮助你为你的追随者建立一致的体验，并让他们了解你的品牌。但是，如果你想知道如何记住在一天中的这些不同时间发表文章，我们已经为你介绍了Sprout的日程安排和最佳时间功能——请继续阅读了解更多细节。

3.提前安排Instagram帖子

尽管Instagram的算法已经改变，向用户展示更多他们喜欢的内容，但在适当的时间发布仍然可以通过增加用户的整体参与度来提高帖子的可见性。

为了提高知名度，你的品牌可以做很多事情，现在有了Sprout Social，安排Instagram内容就是其中之一。借助我们最新的工具，我们可以通过简单的流程帮助您的品牌安排内容。

通过提前安排内容，您的整个团队可以更高效地查看活动和日程安排。提前构建内容总是明智的，通过我们的Instagram日程安排工具，你可以接触到你的观众，同时保持内容的一致流动。

您也可以使用Sprout获得专利的ViralPost功能，让我们为您完成这项工作。ViralPost分析您自己账户的参与历史，并确定您通过算法发布的最佳时间。

通过Sprout Social完善Instagram内容计划

除了安排Instagram内容日历的完整图片，Sprout还提供了更多功能来完善您的品牌订阅源。

使用我们的资产库与您的团队分享IG认可的视觉效果，或测试我们的网格预览功能，以确保您在场的每个方面都符合您的品牌风格。

通过为期30天的Sprout免费试用，亲身体验这些功能和更多功能。

4.让合作伙伴和品牌倡导者发布你的内容

当你学习如何获得更多Instagram粉丝时，了解受众的价值很重要。你的粉丝数量（有机地）增长越大，你将拥有越多的买家和感兴趣的客户。

让顾客跟随你的最好方法是走在他们前面，并且在场。在自己和他人的Instagram上出现是至关重要的。尝试赞助用户生成的内容，让你的品牌出现在客户的订阅源中。你也可以举办Instagram竞赛来获得你的品牌

面向更多的观众。这些类型的活动通过展示你的粉丝有足够的投资来转发你的内容或创建他们自己的UGC来建立社会证明。在Instagram上查看此帖子

城市服装商（@urbanoutfitters）分享的帖子

另一种方法是在更大的观众面前掌控局面。尝试与你所在行业的大型Instagram账户合作，比如你所在领域的知名影响者，将你的内容分享给他们的受众。

确保你提供了有价值的东西。你最不想做的就是显得太卖弄了。寻找与其他企业的营销合作和联合营销计划，以建立Instagram的受众群。

5.避免假冒Instagram粉丝

Instagram账户拥有虚假粉丝和合法粉丝之间存在巨大差异。简单地购买Instagram粉丝似乎很有诱惑力，但这种反弹超过了有机粉丝增长带来的好处。

假Instagram粉丝往往：

欺骗新粉丝：如果用户来到一个有数万粉丝的Instagram非活动订阅源，就会降低该账户的可信度。不要欺骗别人跟随你。建立信任和持久的关系，提高参与度。

没有投资回报率：购买关注者似乎更容易，但你收购的机器人或无人操作的新关注者不会购买任何东西。人们在Instagram上关注品牌是有原因的——他们喜欢你的帖子或你的公司。这些花钱的人给你的生意带来了实际的价值。

几乎不引起轰动：如果你有10000个假粉丝，有多少人会评论、喜欢和分享你的内容？更有可能的是，这些机器人或虚假账户将被Instagram清理、删除，并让你的帖子看起来像订婚墓地。

真正的人有能力分享、评论和参与你的Instagram帖子。此外，这些用户喜欢对方有人响应。

例如，Lush Cosmetics会花时间回答各种产品问题，这会导致用户返回、关注或可能与他人分享。这些互动总是比一组不活跃的追随者更有价值。

6.到处展示你的Instagram

如果你不推广你的Instagram，人们怎么才能找到账户呢？确保你的Instagram账户与你的网站和其他社交网络一起列出。

创建可见性和意识是发现问题的最佳方式之一。如果你真的想获得更多Instagram粉丝，让人们知道在哪里可以找到你。你可以在你的网站和博客上添加社交媒体按钮，帮助在你所有的网络上推广社交分享，并向人们展示在Instagram上哪里可以找到你。https://platform.twitter.com/embed/Tweet.html?dnt=true&embedId=twitter-widget-0&features=e30%3D&frame=false&hideCard=false&hideThread=false&id=87830415418312740&lang=en&origin=file%3A%2F%2F%2FC%3A%2FUsers%2FAdministrator%2FDesktop%2FUntitled-1。html&theme=light&widgetsVersion=2582c61%3A1645036219416&width=550px

另一个好主意是跨社交媒体账户进行交叉推广。现代艺术博物馆定期通过Twitter传播对其Instagram的关注。你可以轻松地利用其他社交网络将用户引导到Instagram上。

然而，要确保你不仅仅是在要求跟随。相反，你应该尝试在Instagram上推广独特的内容，这样用户就有理由关注你。幸运的是，Instagram添加了大量新内容和视频功能，如故事、IGTV和视频短片，你有很大的机会通过创意内容建立粉丝。

7.发布粉丝想要的内容

虽然说起来容易做起来难，但了解你的粉丝想要看什么内容是明智的。你很快就会在Instagram上发现，有些内容的表现比其他内容好。这就是为什么测试如此重要。

无论是过滤器、标题、内容类型还是发帖时间，最细微的细节都能让一切变得不同。密切关注Instagram的最新趋势，这样你就知道你在发布流行内容。

为了让你的分析更进一步，你的品牌应该投资Instagram分析工具。这将使跨帐户跟踪、基准测试和分析Instagram内容变得更加容易。

通过分析不同的过滤器、标题和更多内容，对你的内容策略充满信心，看看哪些内容最适合你的观众。如果你不确定从哪里开始，试着分析你的竞争对手。

你不应该直接模仿你的竞争对手，但记下他们在做什么或发布什么来推动参与度是明智的。一个小小的竞争性研究可以大有帮助。您可以使用我们的Instagram竞争对手报告来了解您所在行业的其他品牌的情况。

8.开始对话

让用户了解你的Instagram的最佳方式之一是通过对话。根据2020年的排名，想要发布视频内容的用户占68%，想要发布视频内容的用户占30%。Instagram非常适合这一受众形象，将引人注目的视觉效果与字幕搭配在一起，当你完善Instagram字幕文案技巧时，字幕也同样引人入胜。

人们继续使用社交媒体作为品牌的联系方式，无论是即兴提问和聊天、严肃的客户关怀问题，还是对自己喜爱的品牌和产品的赞扬。为了你的生意，你需要在Instagram上提供支持和交流。

尽可能多地回答问题或评论，因为这可能意味着获得新客户、关注者或改善与观众的关系之间的区别。我们的指数研究还显示，89%的消费者在关注社交网站后会购买某个品牌的产品，因此，确保访客将你的个人资料转化为关注者所需的关注度和忠诚度非常重要。

9.查找转换为

在Instagram上获得粉丝的一种最常用、最真实的方法是使用标签。多年来，标签一直是发现的重要工具，并允许我们扩大社交范围。作为一名营销人员，你希望通过获得关注者来建立你的社区，而标签恰恰提供了这一点。

首先，找到没有太多填充的标签。社交媒体审查员通过解释标签“爱”如何有超过1.84亿张照片与之关联，指出了这一理论。试图在海量图片和视频中突出显示Instagram内容绝非易事。

你必须找到目标受众中的人更容易查看的标签。如果建立了相关连接，这些用户将更有可能关注您的帐户。独特的品牌标签是一种将帖子分组的方式，内容与你的品牌和活动高度相关。在Instagram上查看此帖子

M&M的分享帖子（@mmschool）

例如，M&Ms在将标签集中到他们参与的活动上做得很好。通过使用#mmspotlight等标签，该品牌更直接地将受众定位在聚光灯音乐会活动发生的地方，并提高知名度。

了解你的标签在Instagram上的表现对使用它们也同样重要。通过Sprout Social的标签分析工具，您可以直接访问标签性能和使用情况数据，以查看什么最有效。

不要盲目地进入标签世界，知道你在标记什么，这样你就可以建立你的追随者。

10.让你的Instagram粉丝开心

最后但并非最不重要的一点是，当你让你的Instagram粉丝开心时，你会看到观众增长带来的回报。我们为您提供了很多头脑风暴和安排内容的技巧，所以请以一种对您的品牌声音来说真实的方式将它们付诸实践。换句话说，避免显得有需要、销售驱动或机械化。

如何增加你的Instagram 粉丝？

Without a bio, image captions, a proper username or profile image, how will people know the account belongs to your brand? It might seem obvious, but on Instagram your bio and image help form the foundations of your brand identity. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.

If you’re uncertain where to link, try marketing or product pages that relate to specific keywords, hashtags or campaigns on your Instagram account. Linking to your homepage is OK–but why not give users a cohesive experience when moving from your bio to a site? This has led to the popularity of IG link landing pages that host relevant links to the last few pieces of content mentioned on a brand’s feed, and “link in bio” posts that help direct audiences to those links.

Additionally, keep your username as search-friendly as possible, which usually means sticking close to your actual brand name. If your business name is longer, shorten it to something your audience would recognize. Don’t add numbers or special characters to your username, and if possible keep it in-line with other social media handles you already have.

The best way to optimize your account is to create and follow an Instagram marketing strategy. Download our free guide to get started.Published on Categories

Instagram for Brands: A Guide to Instagram Marketing StrategyPublished on 

2. Keep a consistent content calendar

The worst thing you can do when trying to get followers on Instagram is to post content at random, haphazard times. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place.

To combat this, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent. Approximately 200 million Instagram users log on daily, so to cast your net even wider, try publishing a few times throughout the entire day.

In fact, our very own research on the best times to post to Instagram pinpoints the top times to post for multiple industries, or you can follow our research of the best times across all topic areas below:

Sticking to a schedule will help you build a consistent experience for your followers and keep them in the know of your brand. But if you’re wondering how you’re going to remember to publish at these different times in the day, we’ve got you covered with Sprout’s scheduling and optimal times features–read on for more details.

3. Schedule Instagram posts in advance

While the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility by increasing the overall engagement they receive.

There’s a lot your brand can do to raise visibility, and now with Sprout Social, scheduling Instagram content is one of them. With our newest tools, we can help your brand schedule content through an easy process.

By scheduling content in advance, your entire team can see campaigns and schedules more efficiently. It’s always smart to build out content in advance and with our Instagram scheduling tools, you can reach your audience and maintain a consistent flow of content at the same time.

You can also use Sprout’s patented ViralPost feature and let us do the work for you. ViralPost analyzes your own account’s engagement history and identifies the optimal times for you to post algorithmically.

Perfect your Instagram content plan with Sprout Social

In addition to scheduling a complete picture of your Instagram content calendar, Sprout offers even more features to perfect your brand’s feed.

Share IG-approved visuals with your team using our Asset Library, or test out our grid preview feature to make sure every aspect of your presence is true to your brand style.

Get a hands-on look at these features and more with a 30-day free trial of Sprout.

4. Get partners and brand advocates to post your content

When you’re learning how to get more Instagram followers, it’s important to know the value of your audience. The larger your follower count grows (organically), the more buyers and interested customers you will have.

The best way to get customers to follow you is to get in front of them and be present. It’s critical to be present on your own Instagram as well as others. Try sponsoring user-generated content to get your brand in customers’ feeds. You can also hold Instagram contests to get your brand

out to a larger audience. These types of campaigns build social proof by showing your fans are invested enough to repost your content or create their own UGC.View this post on Instagram

A post shared by Urban Outfitters (@urbanoutfitters)

Another way is to get your handle in front of a much larger audience. Try to work with larger Instagram accounts in your industry, like notable influencers in your space, to share your content to their audience.

Just make sure you’re providing something of value. The last thing you want to do is seem too salesy. Find marketing collaborations and co-marketing plans with other businesses to build your Instagram audience.

5. Avoid fake Instagram followers

There’s a huge difference between an Instagram account having fake and legitimate followers. It might seem tempting to simply purchase Instagram followers, but the backlash outweighs the perks of organic follower growth.

Fake Instagram followers tend to:

• Deceive new followers: If users come to an inactive Instagram feed with tens of thousands of followers, it will lower the account’s credibility. Don’t trick people into following you. Build trust and long-lasting relationships for better engagement.
• Have no ROI: It might seem easier to buy followers, but your acquired bot or unmanned new followers won’t be purchasing anything. People follow brands on Instagram for a reason–they like what you’re posting or your company in general. These are actual spenders and bring monetary value to your business.
• Create little-to-no buzz: If you have 10,000 fake followers, how many are going to comment, like and share your content? More than likely, these bot or fake accounts will be cleaned up by Instagram, deleted and make your posts seem like engagement graveyards.

Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, these users enjoy when there’s someone on the other side responding.

For example, Lush Cosmetics takes the time to answer various product questions, which results in users coming back, following or possibly sharing with others. These interactions will always have more value than a set of inactive followers.

6. Showcase your Instagram everywhere

How are people going to find an account unless you promote your Instagram? Make sure your Instagram account is listed with your website and other social networks.

Creating visibility and awareness is one of the best ways to get discovered. If you truly want to get more Instagram followers, let people know where to find you. You could add social media buttons to your website and blog to help promote social shares across all your networks as well as show people where to find you on Instagram.https://platform.twitter.com/embed/Tweet.html?dnt=true&embedId=twitter-widget-0&features=e30%3D&frame=false&hideCard=false&hideThread=false&id=878304154183127040&lang=en&origin=file%3A%2F%2F%2FC%3A%2FUsers%2FAdministrator%2FDesktop%2FUntitled-1.html&theme=light&widgetsVersion=2582c61%3A1645036219416&width=550px

Another great idea is to cross promote across your social media accounts. The Museum of Modern Art regularly spreads awareness about its Instagram through Twitter. You can easily leverage your other social networks to direct users to your Instagram.

However, make sure that you’re not just asking for a follow. Instead you should try to promote unique content on your Instagram so users have a reason to follow you there. Fortunately, with Instagram adding a ton of new content and video features like Stories, IGTV and Reels, you have a great opportunity to build followers through creative content.

7. Post content followers want

While this is easier said than done, it’s smart to learn what content your followers want to see. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.

Whether it’s filters, captions, content types or post times, the smallest detail can make all the difference. Keep your ear to the ground with new Instagram trends so you know you’re posting popular content.

To take your analysis a step further, your brand should invest in Instagram analytics tools. This will make it easier to track, benchmark and analyze Instagram content across accounts.

Be confident in your content strategy by analyzing different filters, captions and more to see what works best with your audience. If you’re unsure where to start, try analyzing your competitors.

You shouldn’t directly copy your competitors, but it’s smart to take notes on what they’re doing or posting that drives engagement. A little competitive research can go a long way. You can use our Instagram Competitors report to get a look at what’s working for other brands in your industry.

8. Get the conversation started

One of the best ways to make users aware of your Instagram is through conversation. According to the 2020 Sprout Social Index, consumers want to engage with visual-first content like photos (68%) and video (50%), followed by 30% who want to engage with text posts. Instagram is the perfect fit for this audience profile, pairing eye-catching visuals with captions that can be just as engaging when you perfect your Instagram caption copywriting skills.

People are continuing to use social media as their contact reference for brands, whether its for off-the-cuff questions and chat, serious customer care queries, or praise for their favorite brands and products. And for your business, you need to be supportive and communicative on Instagram.

Try to respond to as many questions or comments as possible, because it could mean the difference between getting a new customer, follower or improving your relationship with your audience. Our Index research also showed 89% of consumers will buy from a brand after following on social, so it’s important to secure the attention and loyalty needed to convert a visitor to your profile into a follower.

9. Find hashtags that convert

One of the most tried-and-true ways to get followers on Instagram is through hashtags. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers and hashtags provide just that.

For starters, find hashtags that are not too populated. Social Media Examiner points this theory out by explaining how the hashtag #love has more than 184 million photos connected to it. Trying to highlight your Instagram content in a sea of millions of pictures and videos is not an easy thing to do.

You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account. Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.View this post on Instagram

A post shared by M&M’S (@mmschocolate)

For example, M&Ms does a great job at focusing hashtags to an event where they are participating. By using hashtags like #mmspotlight, the brand targets its audience more directly where the spotlight concert event happens and creates awareness.

Understanding how your hashtags perform on Instagram is also just as critical to using them. And with Sprout Social’s hashtag analytics tools, you have direct access to hashtag performance and usage data to see what’s working best.

Don’t go blindly into the hashtag universe, know what you’re tagging so you can build your following.

10. Make your Instagram followers happy

Last but not least, when you make your Instagram followers happy, you see the payoff in audience growth. We’ve given you plenty of tips for brainstorming and scheduling content, so put them into practice in a way that feels real to your brand voice. In other words, avoid seeming needy, sales-driven or robotic.

For many accounts, this means sprinkling in posts that are legitimately designed to bring a smile to followers’ faces and build customer relationships. Don’t forget to provide content to your followers as if they were friends on your personal feed: this might include posting memes, inspirational content, or just re-sharing interesting photos or artwork (all properly credited, of course) that can give your followers a little mental pick-up during the day.